When it comes to deciding on the Color Temperature in a commercial lighting project, personal decisions will always be mixed with technicities.
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COMMERCIAL LIGHTING: SHOULD I DO A COMMERCIAL SPACE LIGHTING WITH WARM WHITE, NEUTRAL WHITE LIGHT OR WHITE COLOR TEMPEATURE?
Let’s start from the type of lights: we’ll be using LED linear systems.
Obviously some of you will want to read here that the best color temperature to install in a commercial space is the one that the owner, architect or designer likes.
The truth is that there is no reason to contradict a decision that comes from the personal and subjective taste of each individual involved.
However, it is important to know that in the world of commercial lighting there are tricks that with the right color temperature will give us many benefits.
Therefore, there are specific, logical and reasoned answers to the question about which color temperature should be chosen in a space.
One of the first decisions you should make is using LED strips for the lighting project. Here are some reasons to convince yourself it’s your best option:
3 reasons to consider when choosing the color temperature for commercial lighting
1. SATURATE COLORS EFFECTIVELY
(ATTRACTION INCREASE= MORE SALES )
Color saturation is the most important thing when displaying a product.
Saturating a product color makes it more attractive to the buyer and accelerates its sale process.
Saturating is such a regular practice for sales, that products sold at online shops sometimes include “retouch” of product photos services with graphic design.
In the case of physical stores, which also face the challenge of being more and more effective in competing with the online market, the exhibition must achieve an increasingly aggressive and secure impulse sale.
The exhibited products should be the focal point of the space, they should be fully visible and radiate all the colors and tones of which they are composed.
The experience of hundreds of merchants and scientists certify that a well-lit and exposed product can increase by 15% its sale and power up the first impulse of the buyer.
Saturate seeks to achieve a more attractive product thanks to its exposure with light and consequently an increase in the turnover of the commercial premises.
2.- PLAY WITH THE PHYSIOLOGICAL REACTION OF CONSUMERs
Science has succeeded in giving us insight into how different color temperatures (CCT) act on the human brain and technology made it available to us with the LED.
Human beings, like all living beings, are sensitive to light, to the point that there are cosmetic and therapeutic methods that use light for certain treatments.
Our body reacts to light stimuli and thus can perceive the environment. Light is a FUNDAMENTAL element for the design of successful commercial spaces.
The good commercial premises where every detail is studied by its architect or interior designer understand very well what it is to play with the physiological reaction of the consumer.
If we want to sell a lot, quickly and economically it’s best that the space is exacerbated by white (cold) light.
On the other hand, if we are looking for an intimate space, where the mood is relaxed and where we seek settlement and pleasure as in luxury restaurants, then warm white light will be our solution.
Commercial lighting of any use should always evaluate first what sensation it wants to achieve on its customers before deciding what the lighting design will be.
It is essential to study first the target audience and how we want them to “FEEL” within our space.
3.- SEARCH FOR PRODUCTIVITY AND ALSO COMFORT
When we talk about business (services or manufacturing), where concentration and productivity must be maintained, employees are usually located in a area with very high lighting levels.
The reason for this is to motivate and keep workers with some visual comfort in their work areas.
However it has been proven that every 90 minutes of exhaustive concentration requires another 10 minutes of change of focus as a kind of reset of activity.
This not only increases the comfort of employees in their jobs, but ultimately also increases their productivity.
A good lighting design in a high-productivity space should always contemplate visual resting points with less intense Light behavior.
In conclusion, remember that doing commercial lighting you must seek to saturate the colors so that your products look more attractive.
Don’t forget to play with people’s physiological reaction as this will determine their behavior within space. Study your target audience first and then study the light.
Finally, remember that employees and workers must be comfortable in their work environment. Seek illumination suitable for your concentration but also combine it with visual resting spaces